Laura Ramos serves B2B marketing professionals.
She is a leading expert in business-to-business marketing – with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media. She helps Forrester’s B2B marketing clients plan, build, and deliver marketing programs that combine traditional, digital, and social approaches that lead with business issues and fuel their company’s topline growth. Her research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels, and competition. Laura holds a Master of Business Administration from the Leavey School of Business at Santa Clara University – where she graduated Beta Gamma Sigma – and a Bachelor of Science in mechanical engineering from Stanford University.